Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7BB3
RGB
77, 123, 179
HSL
213, 40%, 50%
HSB
213, 57%, 70%
CMYK
57, 31, 0, 30
LAB
50, -3, -35
LCH
50, 35, 265
OKLCH
0.57, 0.10, 254
XYZ
18, 19, 45
LUV
50, -20, -52
HWB
213, 30%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.