Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7BBF
RGB
77, 123, 191
HSL
216, 47%, 53%
HSB
216, 60%, 75%
CMYK
60, 36, 0, 25
LAB
51, 0, -41
LCH
51, 41, 270
OKLCH
0.58, 0.12, 258
XYZ
20, 20, 52
LUV
51, -20, -62
HWB
216, 30%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.