Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7C8D
RGB
77, 124, 141
HSL
196, 29%, 43%
HSB
196, 45%, 55%
CMYK
45, 12, 0, 45
LAB
49, -13, -15
LCH
49, 20, 228
OKLCH
0.56, 0.06, 223
XYZ
15, 18, 28
LUV
49, -22, -19
HWB
196, 30%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.