Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7E81
RGB
77, 126, 129
HSL
183, 25%, 40%
HSB
183, 40%, 51%
CMYK
40, 2, 0, 49
LAB
49, -17, -7
LCH
49, 18, 203
OKLCH
0.56, 0.05, 201
XYZ
14, 18, 23
LUV
49, -23, -7
HWB
183, 30%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.