Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7FB2
RGB
77, 127, 178
HSL
210, 40%, 50%
HSB
210, 57%, 70%
CMYK
57, 29, 0, 30
LAB
51, -6, -33
LCH
51, 33, 260
OKLCH
0.58, 0.10, 250
XYZ
19, 20, 45
LUV
51, -22, -48
HWB
210, 30%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.