Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D809A
RGB
77, 128, 154
HSL
200, 33%, 45%
HSB
200, 50%, 60%
CMYK
50, 17, 0, 40
LAB
51, -12, -20
LCH
51, 23, 238
OKLCH
0.57, 0.07, 232
XYZ
17, 19, 33
LUV
51, -23, -27
HWB
200, 30%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.