Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D81BF
RGB
77, 129, 191
HSL
213, 47%, 53%
HSB
213, 60%, 75%
CMYK
60, 32, 0, 25
LAB
52, -3, -38
LCH
52, 39, 265
OKLCH
0.59, 0.11, 254
XYZ
20, 21, 52
LUV
52, -22, -57
HWB
213, 30%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.