Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D829F
RGB
77, 130, 159
HSL
201, 35%, 46%
HSB
201, 52%, 62%
CMYK
52, 18, 0, 38
LAB
52, -12, -21
LCH
52, 25, 241
OKLCH
0.58, 0.07, 234
XYZ
17, 20, 36
LUV
52, -24, -30
HWB
201, 30%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.