Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D83DB
RGB
77, 131, 219
HSL
217, 66%, 58%
HSB
217, 65%, 86%
CMYK
65, 40, 0, 14
LAB
54, 3, -51
LCH
54, 51, 274
OKLCH
0.61, 0.15, 260
XYZ
24, 23, 70
LUV
54, -23, -79
HWB
217, 30%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.