Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D84DF
RGB
77, 132, 223
HSL
217, 70%, 59%
HSB
217, 65%, 87%
CMYK
65, 41, 0, 13
LAB
55, 4, -53
LCH
55, 53, 274
OKLCH
0.62, 0.15, 260
XYZ
25, 23, 73
LUV
55, -23, -81
HWB
217, 30%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.