Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D87A2
RGB
77, 135, 162
HSL
199, 36%, 47%
HSB
199, 52%, 64%
CMYK
52, 17, 0, 36
LAB
53, -14, -21
LCH
53, 25, 236
OKLCH
0.59, 0.07, 230
XYZ
18, 22, 37
LUV
53, -25, -28
HWB
199, 30%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.