Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D88AE
RGB
77, 136, 174
HSL
204, 39%, 49%
HSB
204, 56%, 68%
CMYK
56, 22, 0, 32
LAB
54, -11, -26
LCH
54, 29, 247
OKLCH
0.60, 0.08, 239
XYZ
20, 22, 43
LUV
54, -25, -38
HWB
204, 30%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.