Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D89CF
RGB
77, 137, 207
HSL
212, 58%, 56%
HSB
212, 63%, 81%
CMYK
63, 34, 0, 19
LAB
55, -3, -43
LCH
55, 43, 265
OKLCH
0.62, 0.12, 254
XYZ
23, 24, 62
LUV
55, -25, -65
HWB
212, 30%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.