Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D8AC9
RGB
77, 138, 201
HSL
210, 53%, 55%
HSB
210, 62%, 79%
CMYK
62, 31, 0, 21
LAB
55, -6, -39
LCH
55, 40, 262
OKLCH
0.62, 0.12, 251
XYZ
23, 24, 59
LUV
55, -25, -59
HWB
210, 30%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.