Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D8BB9
RGB
77, 139, 185
HSL
206, 44%, 51%
HSB
206, 58%, 73%
CMYK
58, 25, 0, 27
LAB
55, -10, -31
LCH
55, 32, 252
OKLCH
0.61, 0.10, 243
XYZ
21, 24, 49
LUV
55, -26, -45
HWB
206, 30%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.