Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D90BA
RGB
77, 144, 186
HSL
203, 44%, 52%
HSB
203, 59%, 73%
CMYK
59, 23, 0, 27
LAB
57, -13, -29
LCH
57, 32, 247
OKLCH
0.63, 0.09, 238
XYZ
22, 25, 50
LUV
57, -28, -42
HWB
203, 30%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.