Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D90E4
RGB
77, 144, 228
HSL
213, 74%, 60%
HSB
213, 66%, 89%
CMYK
66, 37, 0, 11
LAB
58, -1, -50
LCH
58, 50, 268
OKLCH
0.65, 0.14, 255
XYZ
27, 27, 77
LUV
58, -27, -77
HWB
213, 30%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.