Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D91DB
RGB
77, 145, 219
HSL
211, 66%, 58%
HSB
211, 65%, 86%
CMYK
65, 34, 0, 14
LAB
58, -4, -45
LCH
58, 45, 264
OKLCH
0.65, 0.13, 252
XYZ
26, 27, 71
LUV
58, -27, -69
HWB
211, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.