Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D93DB
RGB
77, 147, 219
HSL
210, 66%, 58%
HSB
210, 65%, 86%
CMYK
65, 33, 0, 14
LAB
59, -5, -44
LCH
59, 44, 263
OKLCH
0.65, 0.13, 251
XYZ
26, 28, 71
LUV
59, -28, -67
HWB
210, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.