Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D93FD
RGB
77, 147, 253
HSL
216, 98%, 65%
HSB
216, 70%, 99%
CMYK
70, 42, 0, 1
LAB
60, 4, -60
LCH
60, 61, 274
OKLCH
0.67, 0.17, 259
XYZ
31, 30, 97
LUV
60, -27, -95
HWB
216, 30%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.