Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D96DF
RGB
77, 150, 223
HSL
210, 70%, 59%
HSB
210, 65%, 87%
CMYK
65, 33, 0, 13
LAB
60, -6, -45
LCH
60, 45, 262
OKLCH
0.66, 0.13, 250
XYZ
27, 29, 74
LUV
60, -29, -69
HWB
210, 30%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.