Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D97AF
RGB
77, 151, 175
HSL
195, 39%, 49%
HSB
195, 56%, 69%
CMYK
56, 14, 0, 31
LAB
58, -19, -20
LCH
58, 27, 227
OKLCH
0.64, 0.08, 222
XYZ
22, 27, 45
LUV
58, -31, -27
HWB
195, 30%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.