Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D97D2
RGB
77, 151, 210
HSL
207, 60%, 56%
HSB
207, 63%, 82%
CMYK
63, 28, 0, 18
LAB
60, -10, -38
LCH
60, 39, 255
OKLCH
0.65, 0.12, 245
XYZ
26, 28, 65
LUV
60, -30, -57
HWB
207, 30%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.