Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D99E2
RGB
77, 153, 226
HSL
209, 72%, 59%
HSB
209, 66%, 89%
CMYK
66, 32, 0, 11
LAB
61, -7, -45
LCH
61, 45, 261
OKLCH
0.67, 0.13, 250
XYZ
28, 30, 76
LUV
61, -30, -69
HWB
209, 30%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.