Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D9CD4
RGB
77, 156, 212
HSL
205, 61%, 57%
HSB
205, 64%, 83%
CMYK
64, 26, 0, 17
LAB
61, -12, -37
LCH
61, 38, 252
OKLCH
0.67, 0.11, 242
XYZ
27, 30, 67
LUV
61, -32, -55
HWB
205, 30%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.