Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D9DFF
RGB
77, 157, 255
HSL
213, 100%, 65%
HSB
213, 70%, 100%
CMYK
70, 38, 0, 0
LAB
63, -1, -57
LCH
63, 57, 269
OKLCH
0.69, 0.16, 255
XYZ
33, 33, 99
LUV
63, -30, -90
HWB
213, 30%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.