Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA0DA
RGB
77, 160, 218
HSL
205, 66%, 58%
HSB
205, 65%, 85%
CMYK
65, 27, 0, 15
LAB
63, -12, -38
LCH
63, 40, 252
OKLCH
0.68, 0.12, 242
XYZ
28, 32, 71
LUV
63, -33, -57
HWB
205, 30%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.