Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA2C8
RGB
77, 162, 200
HSL
199, 53%, 54%
HSB
199, 62%, 78%
CMYK
62, 19, 0, 22
LAB
63, -18, -28
LCH
63, 33, 237
OKLCH
0.68, 0.10, 230
XYZ
26, 32, 59
LUV
63, -34, -40
HWB
199, 30%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.