Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA2DC
RGB
77, 162, 220
HSL
204, 67%, 58%
HSB
204, 65%, 86%
CMYK
65, 26, 0, 14
LAB
63, -13, -38
LCH
63, 40, 251
OKLCH
0.68, 0.12, 241
XYZ
29, 33, 72
LUV
63, -33, -57
HWB
204, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.