Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA2E1
RGB
77, 162, 225
HSL
206, 71%, 59%
HSB
206, 66%, 88%
CMYK
66, 28, 0, 12
LAB
63, -12, -40
LCH
63, 42, 254
OKLCH
0.69, 0.12, 243
XYZ
30, 33, 76
LUV
63, -33, -61
HWB
206, 30%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.