Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA2E6
RGB
77, 162, 230
HSL
207, 75%, 60%
HSB
207, 67%, 90%
CMYK
67, 30, 0, 10
LAB
64, -10, -43
LCH
64, 44, 256
OKLCH
0.69, 0.13, 245
XYZ
30, 33, 80
LUV
64, -33, -65
HWB
207, 30%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.