Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA2FD
RGB
77, 162, 253
HSL
211, 98%, 65%
HSB
211, 70%, 99%
CMYK
70, 36, 0, 1
LAB
65, -4, -54
LCH
65, 54, 266
OKLCH
0.70, 0.16, 252
XYZ
34, 35, 98
LUV
65, -32, -85
HWB
211, 30%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.