Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA9FB
RGB
77, 169, 251
HSL
208, 96%, 64%
HSB
208, 69%, 98%
CMYK
69, 33, 0, 2
LAB
66, -8, -50
LCH
66, 50, 261
OKLCH
0.72, 0.15, 248
XYZ
35, 37, 97
LUV
66, -35, -78
HWB
208, 30%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.