Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA9FC
RGB
77, 169, 252
HSL
208, 97%, 65%
HSB
208, 69%, 99%
CMYK
69, 33, 0, 1
LAB
67, -8, -50
LCH
67, 51, 261
OKLCH
0.72, 0.15, 249
XYZ
35, 37, 97
LUV
67, -34, -79
HWB
208, 30%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.