Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DAEF5
RGB
77, 174, 245
HSL
205, 89%, 63%
HSB
205, 69%, 96%
CMYK
69, 29, 0, 4
LAB
68, -12, -45
LCH
68, 46, 255
OKLCH
0.72, 0.14, 244
XYZ
35, 38, 92
LUV
68, -37, -69
HWB
205, 30%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.