Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DB0EF
RGB
77, 176, 239
HSL
203, 84%, 62%
HSB
203, 68%, 94%
CMYK
68, 26, 0, 6
LAB
68, -15, -41
LCH
68, 43, 250
OKLCH
0.73, 0.13, 240
XYZ
34, 39, 87
LUV
68, -37, -62
HWB
203, 30%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.