Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DB2E2
RGB
77, 178, 226
HSL
199, 72%, 59%
HSB
199, 66%, 89%
CMYK
66, 21, 0, 11
LAB
68, -19, -33
LCH
68, 39, 240
OKLCH
0.72, 0.12, 232
XYZ
33, 39, 78
LUV
68, -39, -50
HWB
199, 30%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.