Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DB2F4
RGB
77, 178, 244
HSL
204, 88%, 63%
HSB
204, 68%, 96%
CMYK
68, 27, 0, 4
LAB
69, -15, -42
LCH
69, 45, 251
OKLCH
0.73, 0.13, 241
XYZ
35, 40, 91
LUV
69, -38, -65
HWB
204, 30%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.