Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DB6FD
RGB
77, 182, 253
HSL
204, 98%, 65%
HSB
204, 70%, 99%
CMYK
70, 28, 0, 1
LAB
70, -14, -45
LCH
70, 47, 252
OKLCH
0.75, 0.14, 242
XYZ
38, 42, 99
LUV
70, -39, -70
HWB
204, 30%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.