Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DB7DC
RGB
77, 183, 220
HSL
196, 67%, 58%
HSB
196, 65%, 86%
CMYK
65, 17, 0, 14
LAB
69, -23, -28
LCH
69, 36, 231
OKLCH
0.73, 0.11, 224
XYZ
33, 41, 74
LUV
69, -41, -41
HWB
196, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.