Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DC2E4
RGB
77, 194, 228
HSL
194, 74%, 60%
HSB
194, 66%, 89%
CMYK
66, 15, 0, 11
LAB
73, -26, -27
LCH
73, 38, 226
OKLCH
0.76, 0.11, 221
XYZ
36, 46, 80
LUV
73, -45, -39
HWB
194, 30%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.