Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
4E115C
RGB
78, 17, 92
HSL
289, 69%, 21%
HSB
289, 82%, 36%
CMYK
15, 82, 0, 64
LAB
19, 36, -31
LCH
19, 48, 320
OKLCH
0.32, 0.13, 319
XYZ
5, 3, 10
LUV
19, 18, -36
HWB
289, 7%, 64%
Pantone
2685 C
Harmonies
Shades & tints
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