Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4E1201
RGB
78, 18, 1
HSL
13, 97%, 15%
HSB
13, 99%, 31%
CMYK
0, 77, 99, 69
LAB
16, 28, 24
LCH
16, 37, 41
OKLCH
0.28, 0.09, 37
XYZ
3, 2, 0
LUV
16, 39, 13
HWB
13, 0%, 69%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.