Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4E1305
RGB
78, 19, 5
HSL
12, 88%, 16%
HSB
12, 94%, 31%
CMYK
0, 76, 94, 69
LAB
16, 28, 23
LCH
16, 36, 40
OKLCH
0.29, 0.09, 35
XYZ
3, 2, 0
LUV
16, 38, 12
HWB
12, 2%, 69%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.