Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4E1800
RGB
78, 24, 0
HSL
18, 100%, 15%
HSB
18, 100%, 31%
CMYK
0, 69, 100, 69
LAB
17, 25, 26
LCH
17, 36, 46
OKLCH
0.29, 0.09, 42
XYZ
3, 2, 0
LUV
17, 37, 15
HWB
18, 0%, 69%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.