Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4E1A07
RGB
78, 26, 7
HSL
16, 84%, 17%
HSB
16, 91%, 31%
CMYK
0, 67, 91, 69
LAB
18, 24, 24
LCH
18, 34, 44
OKLCH
0.30, 0.08, 39
XYZ
4, 2, 0
LUV
18, 35, 13
HWB
16, 3%, 69%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.