Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4E2006
RGB
78, 32, 6
HSL
22, 86%, 16%
HSB
22, 92%, 31%
CMYK
0, 59, 92, 69
LAB
19, 21, 26
LCH
19, 33, 51
OKLCH
0.31, 0.08, 46
XYZ
4, 3, 0
LUV
19, 32, 16
HWB
22, 2%, 69%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.