Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4E2408
RGB
78, 36, 8
HSL
24, 81%, 17%
HSB
24, 90%, 31%
CMYK
0, 54, 90, 69
LAB
20, 19, 26
LCH
20, 32, 54
OKLCH
0.31, 0.07, 50
XYZ
4, 3, 1
LUV
20, 29, 16
HWB
24, 3%, 69%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.