Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
4E365C
RGB
78, 54, 92
HSL
278, 26%, 29%
HSB
278, 41%, 36%
CMYK
15, 41, 0, 64
LAB
27, 17, -19
LCH
27, 25, 312
OKLCH
0.38, 0.07, 312
XYZ
6, 5, 11
LUV
27, 9, -25
HWB
278, 21%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.