Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4E4B79
RGB
78, 75, 121
HSL
244, 23%, 38%
HSB
244, 38%, 47%
CMYK
36, 38, 0, 53
LAB
34, 10, -26
LCH
34, 28, 292
OKLCH
0.44, 0.07, 286
XYZ
9, 8, 19
LUV
34, -1, -36
HWB
244, 29%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.